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The Cargo Cult of Business » Branding and Values

Archives for the 'Branding and Values' Category

Enraging Your Customers 101 - Phone Support

Published on 23 Aug 2005 at 4:00 pm. No Comments.
Filed under The Cargo Cults of Business, Total Quality Madness, Service With A Smirk, Design, Interface, and Usability, Business and Corporation Related, Information Technology, Branding and Values, Public Relations and Marketing.

Automated telephone systems are a bane for customers everywhere because of the rude and obnoxious ways they are programmed. But it doesn’t have to be this way…

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That sums it up nicely…

Published on 18 Aug 2005 at 12:25 am. No Comments.
Filed under The Cargo Cults of Business, One Corporation Under God, In Corporations We Trust, Business and Corporation Related, Health and Safety, Branding and Values.

It’s a growing case of corporation in-loco-parentis.

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Two Dollars Worth of PR

Published on 12 Aug 2005 at 12:00 pm. No Comments.
Filed under The Cargo Cults of Business, Service With A Smirk, Principal Acronyms Only, Winners and Losers, Business and Corporation Related, Branding and Values, Public Relations and Marketing.

…better trained and more broadly educated first line managers — who are on the scene — would have solved this problem.

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