Marketing is the Crack Cocaine of Industry
Published on 12 Jun 2007 at 9:19 pm |
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Filed under The Cargo Cults of Business, Manifest Masquerade, Brain Trust, Business and Corporation Related, Branding and Values, Public Relations and Marketing.
And I do mean fix. Too often I have seen companies under-invest in engineering and design, over-invest in marketing and "branding", and wind up the poorer for it. To be sure, they get a couple of quarters of great results, but on the average people aren’t stupid; they figure out that the value is gone and they switch brands, usually forever. Today, we buy Mercedes or Lexii, not Cadillacs.
The pet rock? Nice idea; wish I’d thought of it. But how big a company did it build? The pet rock is not a long-term model for a business. That kind of marketing is crack - it’s a great rush, but it doesn’t last; and it does more harm that good.
Get off the crack! Invest in good products. Invest in supporting them. And be patient, the money will come. And keep coming.
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