The Real Reason for the Economic Boom
Published on 17 Mar 2007 at 2:38 pm |
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Filed under The Cargo Cults of Business, Technopolitical, Business and Corporation Related, Information Technology, Economics and the Economy, Humor.
In Tom Standage’s excellent "A History of the World in Six Glasses" he describes the rise of the coffee culture in London, beginning in the very late 1600s. Coffee meant business people - from clerks to wealthy merchants - went to work fresh and alert; even stimulated, instead of being under the slight fog created by the then-traditional glass of wine or beer with breakfast. England enjoyed an economic boom through most of the 1700s, in part as a result of the innovations created in banking, finance, and insurance by the coffee-stimulated gentlemen of London. Lloyds of London was a coffee house, as was the London Stock Exchange.
In American, the sixties and seventies were fueled by things which dulled the intellect. The coffee culture first appeared in the early 80s; Mr Toot’s in Santa Cruz, California, fed many early adopters. By the lates 80s coffee houses were common, if not so universal as the Starbucks nation today.
And the boom happened. From around 1983 to now, we have witnessed a sustained period of growth around the world, with only minor hiccups, soon recovered, in 1991 and again post 9-11.
Is coffee why?
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