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The Cargo Cult of Business » Branding and Values

Archives for the 'Branding and Values' Category

K&N - Masters of Deceptive Marketing

Published on 30 Jun 2007 at 2:21 pm. 1 Comment.
Filed under The Cargo Cults of Business, One Corporation Under God, Limited Lie-ability, In Corporations We Trust, Business and Corporation Related, Health and Safety, Branding and Values, Humor.

Everything’s “Green” these days, including the liars.

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Marketing is the Crack Cocaine of Industry

Published on 12 Jun 2007 at 9:19 pm. No Comments.
Filed under The Cargo Cults of Business, Manifest Masquerade, Brain Trust, Business and Corporation Related, Branding and Values, Public Relations and Marketing.

“Marketing” as a substitute for product is a short-term fix.

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Symantec Bites

Published on 4 Jun 2007 at 9:24 pm. No Comments.
Filed under The Cargo Cults of Business, Virtu-Brand(tm), Thanks for Playing, Pathetic Success, Design, Interface, and Usability, Business and Corporation Related, Branding and Values, Public Relations and Marketing, Humor.

Where’s Peter Norton when we need him?

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DTV Sci-Fi Is Shape of Things to Come

Published on 5 Jan 2007 at 2:00 pm. No Comments.
Filed under The Cargo Cults of Business, Technopolitical, Apple Computer and Macintosh Related, Business and Corporation Related, Networking Technology, Pure Geek, Main Stream Media, Branding and Values, Public Relations and Marketing.

The recent decisions by Universal and other studios to greenlight a number of direct-to-television sci-fi movies foreshadows where the content distribution industries are headed… with Apple Computer already in the lead.

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I Still Don’t Get VoIP

Published on 13 Oct 2006 at 10:51 am. Comments Off.
Filed under The Cargo Cults of Business, Design, Interface, and Usability, Business and Corporation Related, Networking Technology, Information Technology, Branding and Values.

…but VoIP does deliver the benefits of ISDN. Errr… can someone explain those to me again?

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The P in PR stands for Public

Published on 31 May 2006 at 10:10 pm. No Comments.
Filed under Business and Corporation Related, Main Stream Media, Branding and Values, Public Relations and Marketing.

Writing Non-boring Press Releases

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How to chase away a customer

Published on 23 Nov 2005 at 8:33 am. No Comments.
Filed under The Cargo Cults of Business, Service With A Smirk, Business and Corporation Related, Branding and Values.

For some mysterious reason many companies seem to prefer to do business by telephone, rather than electronically. While I can’t understand that, what really puzzles me is when those same companies offer interaction through their websites… or at least appear to do so.

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Sweetest Poison

Published on 19 Sep 2005 at 5:00 pm. 2 Comments.
Filed under The Cargo Cults of Business, Manifest Masquerade, Winners and Losers, One Corporation Under God, Limited Lie-ability, In Corporations We Trust, Business and Corporation Related, Health and Safety, Legal, Law, and Courts, Government: Federal, State and Local, Branding and Values, Public Relations and Marketing.

Brief commentary and link inventory on the Aspartame/artificial sweetener controversy

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Innovator’s Dilemma

Published on 15 Sep 2005 at 12:23 am. No Comments.
Filed under The Cargo Cults of Business, Manifest Masquerade, Brain Trust, Design, Interface, and Usability, Business and Corporation Related, Branding and Values.

…almost a litmus test for modern management.

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Getting It Right At Fog Creek Software

Published on 12 Sep 2005 at 1:33 pm. No Comments.
Filed under The Cargo Cults of Business, Manifest Masquerade, Total Quality Madness, Principal Acronyms Only, Winners and Losers, Business and Corporation Related, Information Technology, Branding and Values.

Accolades to Fog Creek Software for having their priorities and perspectives in order when it comes to hiring development engineers. They are well deserving of credit for putting function before form in assessing their candidates.

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